Pass the Salt: the guest gift box everyone talks about
Marshelle sends a gift box to every guest on Pass the Salt. When she partnered with DelightLoop, she took it up a notch: a handwritten-style note, a branded selfie-stick tripod and, of course, a salt cellar.
- Written by
MarshelleHost, Pass the Salt- Published
- · 3 min read
This story first appeared as a LinkedIn post by Marshelle.
Every guest who comes on Pass the Salt gets a gift box in the mail. Marshelle started sending them to bring a little personality back into a very digital world, and her guests love them.
“It's the little details that make something feel personal. And in a world where everything is automated, a little unexpected thoughtfulness goes a long way.”
When she partnered with DelightLoop, she wanted to take the box up a notch. Here's the unboxing, in her own words.
What's in the box
Each box is built around the show, and every piece has a reason to be there:
- A personal note in Marshelle's handwriting style, written to the guest by name. It thanks them for the chat and looks ahead to their recorded session.
- A QR code on the note that opens a special message Marshelle put together for that guest.
- A selfie-stick tripod with her Salt Digital branding, ready for the recording.
- A salt cellar. Duh.
“Which has, honestly, been everyone's favorite part of the gift!”
Why it lands
A guest has just given their time to the show. A thank-you email gets read once and forgotten. A box with the show's name on it sits on a desk, and a salt cellar from a show called Pass the Salt is the kind of detail people bring up later.
That's what DelightLoop is for: personalized digital experiences that turn into real, physical moments. The note's QR code links the box back to a message made for that one person, so the gift and the follow-up are one experience, not another email in someone's inbox.
“I'm officially convinced more brands need to be doing this for their clients, prospects, partners, and people.”
What would you put in yours?
Marshelle closed her post with a question for everyone else: what would you put in your own branded gift box?
If you're planning ABM or any outreach campaign for Q1, browse the gift catalog for ideas, or book 15 minutes and our Customer Success team will help you build your own box and send it with you.
