ABM · net-new logosHow HighRadius turned 870 physical nudges into 96 meetings.
HighRadius ran 13 cold ABM campaigns across 3 countries in 90 days. Each prospect got a personal letter, a box of caramel popcorn and a landing page made for them. 98% were delivered, 210 engaged, and 96 booked a meeting.
The challenge
HighRadius wanted conversations with finance leaders at accounts that had never engaged. Those buyers already get dozens of cold emails a week, so another sequence step wasn't going to stand out.
The nudge
“Just popping in to say hello. Our new feature launch video is like a movie, and you'll need some popcorn to enjoy it.”
The play
- Delight Discover
Build the list
An enriched ZoomInfo list, with missing addresses filled before anything shipped.
- Physical nudge
Popcorn and a letter
Caramel popcorn with a personal note, sent in the SDR's name.
- Delight Outreach
A page for each person
A QR on the letter opened a Delight Surface built for that prospect.
- Delight Outreach
The follow-up lands
The SDR followed up the moment the prospect engaged.
Questions about this campaign
What was the result of this campaign?
What was sent, and in what order?
Can we run a campaign like this?
More Moments that led to outcomes.
Events · registrations
Events · booth engagement
“Getting high intent decision makers to come to the booth was high ROI. Differentiated gifting with no storage management was a big plus!”
Sujit JanardanCMO, NeysaSee your first campaign go live in 15 minutes.
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