Platform Overview1:36Outcome · ABM
The accounts you want are run by people. Reach them like it.
AI picks the moment and does the homework. A thoughtful physical nudge opens the door, and your rep walks through it.
In short
To book meetings with ABM target accounts that rarely reply to email, use outcome-based outreach: a personal letter for everyone on the buying committee, a gift for the decision makers, a 1:1 landing page for each person and a follow-up from the rep the moment they engage.
Relationships take time
Relationships compound. Inbox volume doesn't.
Your best accounts get the same AI-written sequence from every vendor in your category, and they've learned to ignore it. Trust still builds at human speed. DelightLoop doesn't replace that with more automation; it accelerates it, with AI doing the homework and a thoughtful physical nudge doing what another email can't.
- Being 'personalized' now means being one more AI email in the pile
- Intent data says the account is warming up; an ad impression won't start the conversation
- Ads reach the buying committee but never earn a reply
- When someone does engage, the rep hears about it days later, if at all
Beacon Telecomtarget accountCCISOVIVP ITSLSecurity leadPProcurementCCFOIAIT architectCChampion
37 AI-written emails this week: ignored 1 letter on the CISO's desk: she replied
Passive awareness → active engagement
From knowing your name to picking up the phone.
Ads and content make the account aware of you. A letter on the desk and a page made for that person are what make them act.
Passive awarenessSaw your adSkimmed one emailKnows the logo
Active engagement✓Scanned their letter✓Visited their own page✓Booked 15 minutes
The ABM play
One play for the whole buying committee. A reason for each of them to reply.
Scroll through the play. Physical steps are the ones people remember; AI assists every one.
- Find Delight Discover
Map the buying committee
Delight Discover finds the people on each account and the signal that says now.
- Letter
A personal letter for everyone
Written in your rep's name from each person's context, with a QR to their own page.
- Gift
A gift for the decision makers
Chosen from what they care about, with a note that ties back to their priorities.
- Page Delight Surface
A page made for one person
Their name, their context and one clear next step: book 15 minutes.
- Follow up Email · LinkedIn
Follow up at the moment
The rep gets a Slack alert and a task with context, and follows up by email and LinkedIn.
1,248 matchedICP × intent signals × relevance
Net-new 812Customers 3Open opps 64
Elena OkaforCISO · Beacon TelecomOpening a new edge hub96
Marcus TranVP of IT · NorthwindHiring 12 IT roles91
Sarah HaddadVP of IT · Nimbus CloudSOC 2 audit in Q188
Anna LindqvistVP of IT · Halcyon BankCloud migration this year85
Carter ReedCIO · Lumen HealthNew campus opening82
Addresses from GDPR-compliant sources. Most are confirmed by the recipient before anything ships.
It shows you genuinely care
Proof you paid attention, delivered to their desk.
Executives notice when someone paid attention. A note about their new site, their last launch or their team's goal says more than any sequence step.
What you'll measure
Count the people who lean in, not the impressions you served.
Accounts engagedAccounts with at least one Moment of Delight
Committee reachedBuying-committee members who engaged
Meetings bookedFirst meetings from target accounts
Pipeline influencedOpportunities with a physical touch
Platform Overview1:36Watch the play
Outcome-based Outreach
Define the outcome, and DelightLoop builds the audience, the personal pages and the multi-channel sequence, then reports the meetings it created.
Platform Overview · 1:36
More videosFAQ
Questions we hear a lot
Does sending gifts to prospects actually work?
It works best as one step in a sequence with a clear next action. Pair each nudge with a personal page and a timely follow-up from the rep.
What should I send to a VP I've never met?
Something small, relevant and easy to explain in one line. The note matters more than the price.
Should every prospect get a gift?
Usually not. Send a personal letter to everyone on the account list and save gifts for the critical decision makers.
What are the best B2B gifts for executives?
Gifts that show you paid attention: something tied to their interests or a recent win, or something one of a kind, like a portrait built from bricks or a jersey signed by their team. Pair it with a personal letter.
How do I get executives to attend a private dinner?
A personal invitation from the host, a small table of peers they'd want to meet, and a page with the guest list and agenda. Confirm attendance two weeks out and remind them personally.
When should a rep follow up after a gift is delivered?
Within hours of the first engagement, not on a fixed day. When the recipient claims the gift, scans the letter or visits their page, DelightLoop alerts the rep in Slack or email and adds a follow-up task to their Task queue with the context, which is the moment a follow-up is most welcome.
What is a good gift-to-meeting conversion rate?
It varies with the list, the offer and the follow-up, so benchmark against your own cold email. Well-targeted campaigns that pair a personal letter, a gift for decision makers and a 1:1 page can book meetings with around one in ten people reached, from accounts that rarely reply to email.
How do I add direct mail to an ABM campaign?
Pick the accounts and people that matter most, send a personal letter or gift with a QR code to their own page, and follow up by email and LinkedIn within a day or two of delivery.
See your first campaign go live in 15 minutes.
Bring your list and one goal. On a short call, our Customer Success team helps you set up your first Moment of Delight and launch it with you, live.