Get the first conversation with an account that's never heard of you.
Not more accounts touched; the right accounts remembered. A letter from someone senior, a gift for the person who decides and a reason to talk, sent to the right champion.
To break into new logos, find lookalikes of your best customers and the champion most likely to care, send a personal letter from someone senior on your team, add a gift for the decision maker, and open a 1:1 page that gives them a reason to talk now.
Cold AI outreach resets the clock with every send.
Every automated sequence starts the account at zero, and the next one does too. Buyers have learned to filter it out: Gartner found 73% of B2B buyers actively avoid suppliers who send irrelevant outreach. A thoughtful physical nudge earns a first impression a hundred emails can't.
- Sequences scale the sending, not the trust
- Inbox providers penalize volume, so last year's cadence lands in spam this year
- Buyers spot AI-written outreach in a line, and remember who sent it
- The champion who could open the door never hears from anyone senior on your side
73% of B2B buyers actively avoid suppliers who send irrelevant outreach.
From a logo they've never seen to a name they recognize.
Your brand might be new to them. A personal letter from someone on your team, and a page that explains why you reached out, turns a stranger into a first meeting.
A first impression that earns the first meeting.
Scroll through the play. Physical steps are the ones people remember; AI assists every one.
- Find Delight Discover
Find lookalikes and their champions
Accounts that look like your best customers, and the person in each most likely to care.
- Letter
A letter from someone senior
From your exec or the account owner, about the account's world, not your product.
- Gift
A gift for the decision maker
Something tied to their priorities, so the gift itself explains why you reached out.
- Page Delight Surface
A page with a reason to talk
What you've noticed about their business and one clear next step.
- Follow up Email · LinkedIn
Warm follow-up, not a cold one
The rep follows up after the first engagement, with the context already in hand.
Elena OkaforCISO · Beacon TelecomOpening a new edge hub96
Marcus TranVP of IT · NorthwindHiring 12 IT roles91
Sarah HaddadVP of IT · Nimbus CloudSOC 2 audit in Q188
Anna LindqvistVP of IT · Halcyon BankCloud migration this year85
Carter ReedCIO · Lumen HealthNew campus opening82
Addresses from GDPR-compliant sources. Most are confirmed by the recipient before anything ships.
Proof you did your homework, delivered to their desk.
A stranger who did the homework stands out. Reference their news, their market or their team, and the first conversation starts warm.
Counted in first meetings with accounts that started cold.
Questions we hear a lot
How do you get a meeting with an account that's never heard of you?
Who should the first letter come from?
How do we pick which new accounts to target?
How do you break into a new enterprise account?
Does direct mail work for net-new prospecting?
See your first campaign go live in 15 minutes.
Bring your list and one goal. On a short call, our Customer Success team helps you set up your first Moment of Delight and launch it with you, live.