Events · registrationsHow Product Leaders Forum grew event registrations 60% in 18 days.
Product Leaders Forum built a lookalike audience from its LinkedIn ICP and sent 3,500 personal invitations by email and printed letter. Each invite opened a page showing who else was attending. Registrations rose 60%.
The challenge
Event invitations compete with every other webinar and dinner in a buyer's inbox. PLF wanted the right product leaders to register, not just more sign-ups.
The nudge
“Here is a curated invite for a curated webinar, designed just for your [problem 1, problem 2].”
The play
- Delight Discover
Find the lookalikes
Delight Discover built an audience that looked like PLF's best attendees.
- Delight Outreach
A curated email invite
Written around each person's two biggest problems, with recent social comments as context.
- Physical nudge
The printed letter
The same invitation arrived on paper, signed by the event team.
- Delight Outreach
A page with social proof
Each invite opened a page with a personal video and the peers already attending.
In their words
“We got a big boost in our registrations when we combined email with letter. DelightLoop helped integrate both in one place.”
Questions about this campaign
What was the result of this campaign?
What was sent, and in what order?
Can we run a campaign like this?
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Sujit JanardanCMO, NeysaSee your first campaign go live in 15 minutes.
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