Events play1:58Outcome · events
The right people in the room. Every time.
Event tools run the logistics. DelightLoop chooses the room: AI picks your guest list, sends invitations people actually notice, and turns every hello into a next step.
In short
To fill webinars, dinners and booths with the right people, invite fewer, better-fit attendees with an email plus a printed letter and a personal invitation page, give them a gift they pick at the booth, and follow up with a recap page after the event.
Relationships take time
The relationship doesn't start at the door.
By the time someone walks into your dinner or past your booth, the important part should already have started. Most programs pay for the room and leave the guest list to chance, with one more templated invite in an inbox full of them.
- Many registrants never show, and the ones who do often aren't the accounts you came for
- Invitations land as one more email among dozens
- Booth swag gets left in hotel rooms, along with the memory of your booth
- Leads sit in a spreadsheet for a week while competitors follow up first
Invited1,000 emails
Registered320
Showed up190
Accounts you came for40
DelightLoop starts at the bottom row: it picks the 40, then fills the room with them.
Passive awareness → active engagement
From a name on a list to a seat with their name on it.
An event listing makes people aware. A letter with their name on it, and a page showing which peers are coming, is what makes them commit.
Passive awarenessSaw the event emailClicked 'interested'Walked past the booth
Active engagement✓Confirmed their seat✓Picked their booth gift✓Booked a meeting after
The events play
Invite with intent. Meet with purpose. Follow up while it's fresh.
Scroll through the play. Physical steps are the ones people remember; AI assists every one.
- Find Delight Discover
Build the guest list
A lookalike audience of your best past attendees, plus the accounts you most want in the room.
- Invite Email · LinkedIn
A curated email invite
Written around the problems this person cares about most.
- Letter
The printed invitation
The same invitation arrives on paper about five days out, signed by your team.
- Page Delight Surface
A page with who's coming
Their invitation page shows the agenda and which peers are attending, with one button to confirm.
- Booth Gift
A gift they pick at the booth
Visitors choose from a few curated gifts on a page; it ships to their home after the show.
- After Email · Surface
Follow up with a recap
Every attendee gets a recap page and a rep follow-up while the conversation is fresh.
1,248 matchedICP × intent signals × relevance
Net-new 812Customers 3Open opps 64
Elena OkaforCISO · Beacon TelecomOpening a new edge hub96
Marcus TranVP of IT · NorthwindHiring 12 IT roles91
Sarah HaddadVP of IT · Nimbus CloudSOC 2 audit in Q188
Anna LindqvistVP of IT · Halcyon BankCloud migration this year85
Carter ReedCIO · Lumen HealthNew campus opening82
Addresses from GDPR-compliant sources. Most are confirmed by the recipient before anything ships.
It shows you genuinely care
Proof you wanted them there, not just a headcount.
A printed invitation says you chose them, not a list. Shipping the gift home says you thought about their trip back.
What you'll measure
Count the conversations, not the badge scans.
RegistrationsFrom the people you actually invited
Show rateRegistrants who attended
Booth visitsHigh-intent visitors who picked a gift
Meetings afterFollow-up meetings booked within two weeks
Events play1:58Watch the play
Dinner activation, start to finish
Twenty confirmed RSVPs two weeks early, a follow-up page for every attendee, and a gift for the people who almost came, all run through the Nudge MCP.
Events play · 1:58
More videosFAQ
Questions we hear a lot
How do I increase webinar registrations?
Invite fewer, better-matched people, and make the invitation feel personal: a printed letter alongside the email, and a page that shows which peers are attending.
How do you drive traffic to a trade show booth?
Invite likely attendees ahead of time with a specific reason to visit, then make the visit an experience, like choosing their own gift.
Do we need to store or ship swag to the venue?
No. Visitors choose their gift on a page at your booth and it's delivered to their home after the event.
How far in advance should I send pre-show invitations?
Send the email about 10 days out and the printed letter about 5 days out, so it lands just before people plan their schedule. Follow up at the show with a page where they pick their gift.
How do I book meetings at a conference before it starts?
Invite the people you most want to meet with a personal letter and a page to book a time at your booth or a nearby dinner. Make the reason to meet about them, not your demo.
What is the average webinar attendance rate?
ON24's 2024 benchmarks put B2B webinar attendance at about 57% of registrants, live and on demand combined. Personal invitations to a smaller, better-fit list raise both registrations and attendance.
Do gifts or letters increase event registrations?
Yes. A printed invitation stands out from the webinar emails everyone gets. Pair it with a personal invitation page that shows which peers are attending.
See your first campaign go live in 15 minutes.
Bring your list and one goal. On a short call, our Customer Success team helps you set up your first Moment of Delight and launch it with you, live.