Events · booth engagementHow Neysa brought high-intent buyers to its booth at AI Impact Summit 2026.
Neysa invited likely attendees of AI Impact Summit 2026 in India to visit its booth and pick up a gift they chose themselves. 280 email and letter invites led to 80 engaged prospects and 20 high-intent booth visits, with gifts delivered home after the event.
The challenge
A booth at a big summit is expensive, and most foot traffic is people collecting swag. Neysa wanted decision makers to come by on purpose, without shipping and storing boxes of giveaways.
The nudge
Invite likely attendees to come to the booth and pick up their special gift.
The play
- Delight Outreach
Email invite
Likely attendees got a personal invitation to visit the booth.
- Physical nudge
Letter invite
A printed invitation followed, with a QR to their own page.
- Delight Outreach
Booth engagement
Visitors picked their gift on a page at the booth: an AirTag, a gift card, a wooden puzzle or a donation.
- Physical nudge
Home delivery
The gift arrived at their home after the event, so nothing was carried or stored.
In their words
“Getting high intent decision makers to come to the booth was high ROI. Differentiated gifting with no storage management was a big plus!”
Sujit JanardanCMO, NeysaQuestions about this campaign
What was the result of this campaign?
What was sent, and in what order?
Can we run a campaign like this?
See your first campaign go live in 15 minutes.
Bring your list and one goal. On a short call, our Customer Success team helps you set up your first Moment of Delight and launch it with you, live.