Platform Overview1:36Resources
Designed to be remembered.
Short, honest guides to outcome-based outreach and experiential marketing in B2B: what works for ABM, events and renewals, and how to measure it.
Guides
Guide
What is experiential marketing in B2B?
Experiential marketing in B2B is reaching buyers with something they experience rather than something they skim: a physical gift, a personal letter, an invitation or a page made for them.
GuideWhat is a Moment of Delight?
A Moment of Delight is the instant a buyer engages with a thoughtful gesture: opening a gift, reading a personal letter, scanning its QR code or visiting the page made for them.
GuideWhat is a physical nudge?
A physical nudge is a personalized letter or gift sent at a planned step in an outreach campaign to earn attention, paired with a personal landing page and a clear next step.
GuidePutting the R back in CRM
Putting the R back in CRM means treating customer relationship management as relationship building again, not only contact storage and automated sequences.
Videos
Stories of Delight
3 conversations with product leaders from Atlassian, Swiggy and xoxoday on what customer delight really is, plus one-minute clips. Have a story? Be our next guest.
Watch the seriesPlaybooks
FAQ
Questions we hear a lot
What is a physical touchpoint in a sales sequence?
A step where something arrives in the buyer's hands, such as a personal letter, a postcard or a gift, placed between email and LinkedIn steps. It earns attention the digital steps can't, and makes the next email feel familiar instead of cold.
Is direct mail making a comeback because of AI spam?
Yes. AI made email nearly free to send, so buyers get more of it and trust less of it. A physical letter costs more to send, which is exactly why it gets noticed, and it can still be personalized at scale.
What is outcome-based outreach?
Outcome-based outreach starts from the result you want, such as meetings, registrations, booth visits or renewals, and works back to who to reach, which channels to use and when. DelightLoop runs it with agents and reports the outcome, not the number of sends.
See your first campaign go live in 15 minutes.
Bring your list and one goal. On a short call, our Customer Success team helps you set up your first Moment of Delight and launch it with you, live.