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Pricing

Pay for results, not seats.

Start free from your AI agent, prove one play, then scale on Gold until you’re ready to drop the subscription and pay only for outcomes.

Forever Free

One-off sends from Claude, ChatGPT, Cursor or any MCP client

$0platform fee, forever

Send a gift or letter straight from your AI agent. No account, no registration, no sales call.

Connect the MCP
  • Nudge MCP for any AI agent
  • No account, no registration
  • Gifts and personal letters, paid on actuals
  • A person approves every send

Like Sendoso, Reachdesk, Goody or Snappy, minus the contract.

Pay as you go

One play: a pilot, an event or a one-off program

$500per play

Run one play end to end at a fixed price. Ideal for pilots and one-off programs, with no contract.

Start with one play
  • One play, multi-channel: gift, letter, LinkedIn, email
  • Unlimited participants, 30 days live
  • Analytics and data for 30 days
  • One hour of Customer Success onboarding

One play at a fixed price. Outcome-based pricing is a Gold option.

Best value

Gold

Teams running plays all year

$899per month, billed annually

Orchestrate every play across teams for one fixed fee, then graduate to paying only for results.

Talk to us about Gold
  • Unlimited campaigns and participants
  • All agents: Surface, Outreach, Discover, Store
  • Unlimited analytics and CRM sync
  • Unlocks outcome-based pricing

After a few campaigns, switch to outcome-based pricing: no subscription.

On every planBilled on actuals

You pay for what ships, on top of any plan. Nothing bundled in.

  • $5–$300per gift
  • $5per letter
  • $6–$12shipping and handling
  • $0.10per AI credit
How teams move

From your first free send to paying only for results.

  1. StartForever FreeYour AI agent sends a gift or letter through the Nudge MCP. No account.Confidence Curious
  2. ProvePay as you goRun one play for $500 and see the meetings it books.Confidence Testing
  3. ScaleGoldUnlimited plays, every agent, analytics and CRM sync for one annual fee.Confidence Committed
  4. GraduateOutcome-basedGold customers drop the subscription and pay only when recipients engage, book, RSVP or act.Confidence Proven
SaaS vs RaaS

Most platforms charge for access. We’d rather charge for what happens.

SaaS

You pay for access.

  • Annual seats or platform fee, used or not
  • Paid up front, before a single send
  • Reports on sends, opens and deliveries
  • Renewal is a negotiation
RaaS

You pay for results.

  • No annual subscription
  • A fee per outcome, set before launch
  • Billed only when the outcome happens
  • Our incentive is your pipeline
  • EngagementThey scan, open their page or reply.
  • Appointment bookedA meeting lands on your rep's calendar.
  • RSVP confirmedThey register for your event or dinner.
  • Trial signupThey start a trial or create an account.
  • Asset downloadedA guide, report or business case pulled.
  • Video watchedThey watch the demo or the personal video.
  • Referral madeThey introduce a colleague or a peer.
  • Review givenA review on G2, Capterra or Gartner.
  • Testimonial providedA quote, a case study or a reference call.
  • Action takenAny other step you define: a demo, a renewal.
Compare plans

The full comparison.

Forever Free, Pay as you go and Gold compared feature by feature
Compare plansForever FreeConnect the MCPPay as you goStart with one playGoldTalk to us about Gold
Getting started
Platform fee$0$500 per play$899 / mo, billed annually
Account and registrationNone neededWorkspace accountTeam workspace
CommitmentNoneNoneAnnual, or none on outcome-based
How you startAsk your AI agent15-minute call with Customer SuccessGuided onboarding
Comparable toThe most-shortlisted tools in each category
  • Sendoso
  • Reachdesk
  • Goody
  • Snappy
Gifting platforms
  • PostGrid
  • Thanks.io
Direct mail automation
  • 6sense
  • Demandbase
  • Influ2
  • Userled
Annual ABM platforms
Sending
Gifts and personal letters
Nudge MCP for Claude, ChatGPT, Cursor and more
Recipient lookup and address verification
Human approval before anything ships
PlaysIndividual sendsOne playUnlimited
ParticipantsOne at a timeUnlimitedUnlimited
Outcome-based outreach
Multi-channel sequencesGift, letter, LinkedIn and email, timed to one goal
1:1 recipient pages (Delight Surface)Agent-built
AgentsNudge MCPPlatform and agentsSurface, Outreach, Discover, Store
Auto-tuning channels
Campaign lengthn/a30 days liveAlways on
Analytics and data
Engagement and outcome analytics30 daysUnlimited, enterprise scale
CRM integrationHubSpotSalesforceAttioThrough Claude or your AI agentNative syncNative sync
Outcome reporting: meetings, RSVPs, actions
Pricing model
Gifts, letters, shipping and AI creditsBilled on actuals, on every plan
Outcome-based pricing (Results as a Service)No subscription. Pay only when the outcome happens.Not availableUnlocks after a few campaigns
Support
SupportSelf-serve docsOne hour of CS onboardingPriority support
In short

DelightLoop has three plans. Forever Free lets any AI agent send gifts and letters through the Nudge MCP with no account. Pay as you go is $500 for one play, with multi-channel outreach, unlimited participants and 30 days live. Gold is $899 a month billed annually for unlimited plays, and after a few campaigns Gold customers can switch to outcome-based pricing: no subscription, a fee only when a recipient engages, books a meeting, RSVPs or takes an action. Gifts ($5 to $300), letters ($5), shipping ($6 to $12) and AI credits ($0.10) are billed on actuals on every plan.

FAQ

Questions we hear a lot

How much does a B2B gifting platform cost?
Annual gifting platforms typically start in the tens of thousands before gifts: Vendr's buyer data puts the median Sendoso contract around $24,500 a year and Reachdesk around $30,000. DelightLoop starts at $500 for one campaign, or $899 a month billed annually for unlimited campaigns, with gifts, letters and shipping billed on actuals.
Is there a gifting platform without an annual contract?
Yes. DelightLoop's pay-as-you-go plan is $500 per play with no contract: one play, live for 30 days, unlimited participants. Forever Free has no contract or account at all. Move to Gold at $899 a month, billed annually, only when you want to orchestrate multiple plays for one fixed fee.
Is there a lock-in or platform fee?
No. There's no annual contract required to start and no low entry price that balloons at renewal. Start on Forever Free, pay $500 per play as you go, or move to Gold at $899 a month, billed annually, to orchestrate unlimited plays for one fixed fee.
Are gifts and shipping charged separately from the platform fee?
Yes, and at actuals: gifts from $5 to $300, letters at $5, shipping and handling at $6 to $12, and AI credits at $0.10 each. You pay for what ships, so when recipients confirm their address or pick their gift first, nothing ships to people who don't respond.
How much does a personalized letter campaign cost per piece?
A printed, personalized letter is $5 plus $6 to $12 for shipping and handling, on top of the campaign. Each letter carries a QR code to the recipient's own landing page, which is included in the campaign.
Is there a free plan?
Yes. Forever Free lets Claude, ChatGPT, Cursor or any MCP client send gifts and letters through the Nudge MCP, with no account and no registration. You pay only for the gifts, letters and shipping on actuals. It doesn't include analytics, CRM integration or outcome-based multi-channel outreach; those come with pay as you go and Gold.
What is outcome-based pricing?
It's Results as a Service instead of SaaS. After a few campaigns on Gold, you can drop the annual subscription: the Campaign Designer quotes a fee per outcome before each campaign launches, and you pay only when a recipient engages, books a meeting, confirms an RSVP or takes the action you chose. Outcome-based pricing is a Gold option; pay as you go is one play at a fixed $500.
What does a pay-as-you-go play include?
Multi-channel outreach (gift, letter, LinkedIn and email), unlimited participants, 30 days active, the platform and agents, surface creation, one hour of Customer Success-led onboarding, and analytics for 30 days.
What happens after 30 days?
The campaign closes and its data stays available for 30 days. Start another play, or move to Gold for unlimited campaigns and unlimited analytics.
Is DelightLoop SOC 2 compliant?
Yes. DelightLoop is SOC 2 Type II compliant: an independent auditor has tested how our security controls operate over a sustained period, not just whether they exist on one day. Customers and prospects can request the report under NDA from security@delightloop.com. Recipient addresses come from GDPR-compliant sources, and most are confirmed by the recipient before anything ships.

Ready to pay for results?

Bring one play idea to a 15-minute call. We'll show you the all-in cost on pay as you go and on Gold, and when outcome-based pricing opens up.

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