When to use one
Physical nudges work best where a campaign needs attention it isn't getting:
- Breaking into accounts that don't reply to email
- Before an event, to make the invitation stand out
- After a meeting, to keep momentum
- At customer milestones and before renewals
Who gets what
A good rule: a personal letter for everyone on the list, a gift for the critical decision makers, and a one-of-a-kind piece for the few executives who matter most. Printing, engraving and embroidery are available when the gift calls for it.
What makes one work
A short, specific note matters more than the gift's price. HighRadius sent caramel popcorn with a line about its launch video, and booked 96 meetings from 870 nudges in 90 days.
